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surrealist fiction is dead, long live blah blah blah...
The problem with Surrealism is it is subversive by its very nature. Surrealism tends to fly in the face of convention - and convention is what the publishing world's all about; pigeon-holing and product placement. Without a category in the bookshops of the world, how would you classify Surrealist fiction. Sure, it has elements of horror in it. Sure it has elements of science fiction in it. Sure it has elements of mystery, thriller, the erotic, the non-linear, the sporadic. This genre eclecticism conspires to relegate Surrealist fiction to the underground, the internet and ebooks.
And that is where Surrealist fiction's battleground exists today, in these evolutionary media.
For the last fourteen years, Hertzan Chimera has been challenging the standards of what constitutes literary entertainment via these easily accessible media. No longer content with the flat prose and convoluted narratives that litter the page of each of the popular selling genres' books, Hertzan Chimera has waged a war of words against mediocrity.
His is a realm of literary entertainment beyond pure formalism, beyond strict pre-calculation, beyond rigidity and what is expected. Readers, like writers, must be allowed to drown in an ocean of prose. This is writing for reader's sake, from sheer communal joy of the words and the images their broken syntax uncovers - a sharing of the dream. Imagine a horrible future world where everything you will ever read has already passed by your eyes and each regurgitation of the corporate selling machine is a mere shuffling of the Scrabble pieces.
In Hertzan Chimera fiction, the reader is asked to put in as much as the writer. It is not a mechanical mental exercise, it is a giving of the self to the medium of reading itself. Most writers allow their readers to skip through their narratives by offering them speech marks; these narrative stepping stones allow the reader to short-circuit to the basic elements of the story. But what if the narrative is not what really matters? What if the characters, and their Surreal lives are to be experienced dry, without dialoguic lubrication? What if there's no "answer", no narrative resolution, no escape route from the plotting, only drama?
Why should the reader be limited to what those genres agents, publishers and book shops have all agreed would be nice to sell?
His avant garde ebooks are available from companies like BizarrEbooks, Massacre Publishing, Double Dragon Press and Chimericana Books.
To counteract the comfort of pre-ordained content, Hertzan Chimera went on the offensive, his Ad Campaigns have started to pour out over the last year or three. The first, inspired by Philip K Dick's UBIK shows how a writer can be turned into a product and used in whichever way the reader deems fit.
UBIQUITOUSLY, HERTZAN CHIMERA
Hertzan Chimera Vaseline
Hertzan Chimera Instant Breakfast
Hertzan Chimera Bowel Cleaner
Hertzan Chimera Spray-on Condoms
Hertzan Chimera Meditation
Hertzan Chimera Melons
Hertzan Chimera Career Treats
Lots more to come!
Future Hertzan Chimera products include:
But why, Chimera?
There are simply not enough hours in a day to engage all the "new" writers and sponsor them through their terrible books as their "talents" grow. Think of the mass-market book reader - they wanna be romanced with Guinness adverts and tantalised by abstract perfume adverts that give them nothing but a taste of the forbidden or a whiff of the outrageous - you bring out a bad book, you are dead. No one will waste money on you ever again.
This realisation lead me to this crazy marketing idea - instead of trying to be very earnest about one's "work" as a "writer" and trying to conscientiously promote it in the standard format with glowing cover quotes and a massive marketing budget it would be more 'fun' to invent a persona that grabbed the imagination, no matter how surreal or irrelevant to the content of one's books.
Ubiquitously, Hertzan Chimera took inspiration from something I read in my teens that only now seems relevant somehow and flavoured my own ends. A novel by Philip K Dick called UBIK. It's a books about a miracle spray and, I don't know why, this really spoke to the marketing slut buried deep in my bowel, hence...
In terms of marketing a writer, a crazy idea like this based on something so out-there says more than a selected chapter of some collection or book or interview about the writer and beyond that it enigma-ises and abstractifies the creator to a product - aren't we all but products in a marketplace to be sold to the highest bidder, after all. The idea is to move beyond the user of a keyboard, the printer of words on a page. That concept helped, not hindered this descent into the abstractification that the writer himself can become a family name without anybody ever having to read anything he writes.
One day, Mister Mass Market is gonna realise that he has never yet bought a Hertzan Chimera book and he will just have to, to see what all the fuss is about. The second, inspired by Diet testimonials shows how the reader can lighten his load by reading only ebooks
THE HERTZAN CHIMERA DIET
When I first started using the Hertzan Chimera diet, I was putting away several big fat genre novels a WEEK, you should have seen the size of my book shelves!
Available in three original flavours, the Hertzan Chimera diet is designed so that you can dip into it when it suits you and unlike other sorts of pulp formulae, it comes in non-bleached Palm format. It has changed my commuting life.
I have my usual three meals a day like any normal reader but when it comes to genre gorging and binging between meals I take one hit of Hertzan Chimera and the day is my own. I love my new psycho-erotic shape.
Special benefits of the Hertzan Chimera diet are the firmness of the crawling skin, the tightness of the stomach as the puke urge takes control and the aftershock of what you've just read; confuse yourself with psychotic subtext and burn those calories.
For those on the crash course, we recommend you take the Hertzan Chimera Diet BEFORE your regular meals.
Other Hertzan Chimera diet testimonials:
All three Hertzan Chimera flavours (Animal Instincts, Szmonhfu and United States) are available from Palm Digital Media at this address.
http://www.palmdigitalmedia.com/search?keywords=hertzan&x=9&y=6
Give your PDA a good workout. Download your diet today.
Which all adds to the fun of writing and the adventure of reading.
the resurrection of hertzan chimera...
![]() nostalgia moment, szmonhfu...
Szmonhfu was a real nasty piece of work. It broke a lot of literary rules and upset a lot of people. Reaction to it was polarised - with some idiots using the genius word a little too liberally for my liking, but what the hell, here' the page of reviews.
nostalgia moment, skin...
SKIN is a 12-page ebook of prose poems that was downloadable from BizarrEbooks for $1. Now nobody knows what happened to BizarrEbooks, so I've decided to share this small token of extreme collaboration with you all as a special bonus for your loyalty to a site and a writing persona that's been dead now for over six months. The SKIN ebook, from Star Jewel Smith (who runs the Poetic Inhalation website) and Hertzan Chimera is jam-packed with sexual allusion and really quite strong ultra-helping of the old in-out in-out. A nasty bit of work.
kudos 4 chimera...
"Hertzan Chimera is destined for great fame -- solid gold planes and caviar squeezed from endangered fish. Know him! Embrace him! And ultimately -- worship him!" -- Mark McLaughlin, author of GOSSAMER EYE and MOTIVATIONAL SKRIEKER.
"Hertzan Chimera is both monster rant and taboo heat. His primal work clutches me in both G-spot and brain--and everywhere else in between." --Charlee Jacob, author of THIS SYMBIOTIC FASCINATION and HAUNTER.
"When I say that Hertzan Chimera's writings make me want to throw up, I mean that only in a good way. He's a major contender in the gross-out arena; his work is a hallmark of creative outrage." --Edward Lee, author of CITY INFERNAL and MONSTROSITY.
"Hertzan Chimera is the Henry Miller of Our Time. He has remortgaged the Horror/SF ghetto, replacing it with a Garrethouse of the Psycho-Erotic on the Left Bank of the Seine." --MF Korn, author of RACHMANINOFF'S GHOST and CONFESSIONS OF A GHOUL.
"As a longtime fan of the outre and fiction of the abject, I can say that very little of what I read anymore shocks, revolts, scares, or disturbs me. But Hertzan Chimera manages to do it every time. " --Michael A. Arnzen, Bram Stoker Award winning author of GRAVE MARKINGS and FREAKCIDENTS.
"Chimera's conflagrations raze cities of the human mind while his sickly dogs twitch in the burning bones of entropy." --James Havoc, author of RAISM and SATANSKIN.
"Hertzan Chimera and I raided the panty patch together from 2002-2004. During that time he screamed, bounded, lacked, compensated, and innovated. He kept things interesting, which is more than you can say for any hundreds of authors combined." --John Edward Lawson, author of Last Burn in Hell. free newsletter...
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